Apple Immersive – Man Vs BeastR: Graphic Design, Art Direction

Man vs Beast is a project developed at Media Arts Lab, where Hermes Miranda contributed to the creation of a custom typographic system designed for an augmented reality experience on Apple Vision Pro. The project explores the intersection between narrative, technology, and visual expression, using typography as a central element to shape the immersive experience.

Beyond the AR environment, the work extended into the development of the film’s visual identity, including bespoke lettering, poster design, 3D concept explorations, and editorial composition. Each component was crafted to operate cohesively within a broader system, ensuring consistency across both physical and digital touchpoints. The result is a visually driven project where typography and spatial design come together to enhance storytelling and expand the boundaries of cinematic experience.

Credits

Global Head of Design

James Taylor

Creative Director

Sabine Dowek

Associate Creative Director

Cam Tribe

Senior Designer

Hermes Miranda

3D Artist

Mauro Olivas

Motion

Christian Balzano

Lucas Lourenço

Type System

Nathan Metzler

Apple TV app on Apple Vision Pro showing the Man vs Beast title card with a bull rider.
Man vs Beast poster: a cowboy in a hat against bold red custom lettering, with the Apple Immersive mark above.

Apple Immersive – Man Vs Beast

Man vs Beast is a project developed at Media Arts Lab, where Hermes Miranda contributed to the creation of a custom typographic system designed for an augmented reality experience on Apple Vision Pro. The project explores the intersection between narrative, technology, and visual expression, using typography as a central element to shape the immersive experience.

Beyond the AR environment, the work extended into the development of the film’s visual identity, including bespoke lettering, poster design, 3D concept explorations, and editorial composition. Each component was crafted to operate cohesively within a broader system, ensuring consistency across both physical and digital touchpoints. The result is a visually driven project where typography and spatial design come together to enhance storytelling and expand the boundaries of cinematic experience.

R: Graphic Design, Art Direction

Credits

Global Head of Design

James Taylor

Creative Director

Sabine Dowek

Associate Creative Director

Cam Tribe

Senior Designer

Hermes Miranda

3D Artist

Mauro Olivas

Motion

Christian Balzano

Lucas Lourenço

Type System

Nathan Metzler

Apple TV app on Apple Vision Pro showing the Man vs Beast title card with a bull rider.
Man vs Beast poster: a cowboy in a hat against bold red custom lettering, with the Apple Immersive mark above.